Developing Story
Trump's 'Super Intelligence' AI Rebranding Executive Order
President Trump signed an executive order directing federal agencies to replace "artificial intelligence"/"AI" with "super intelligence"/"SI" in official communications, and tasked the White House science adviser with drafting a new federal definition. The rebranding could have significant implications for AI policy and regulatory language.
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## Overview
US President Donald Trump signed an executive order seeking to replace official federal use of the terms "artificial intelligence" and "AI" with "super intelligence" and "SI," arguing the existing terminology is no longer fit for purpose.
## Key Developments
- On Tuesday (prior to October 2, 2026 report), Trump signed an executive order directing US federal agencies to replace "artificial intelligence" and "AI" with "super intelligence" and "SI" in official communications and non-statutory documents (SCMP, October 2).
- He also instructed the White House science adviser to draft a new federal definition of the term (SCMP, October 2).
## Strategic Importance
While seemingly semantic, this move could have significant downstream effects on federal AI policy documents, procurement language, regulatory definitions, and agency rulemaking. Attorneys and policy professionals advising tech companies on federal AI compliance should track how "super intelligence"/"SI" terminology propagates into statutes, contracts, and agency guidance, as shifting definitions could affect the scope of existing AI-specific regulations.
## Entities Involved
- Donald Trump (US President)
- White House Office of Science and Technology Policy (science adviser)
- US federal agencies
## Outlook
Watch for the draft federal definition of "super intelligence," potential legal challenges or industry pushback, and whether the terminology shift is adopted by other branches of government or industry standards bodies.