Developing Story
Trump Administration AI-to-Superintelligence Rebranding
Trump signed an executive order directing federal agencies to replace the term "artificial intelligence"/"AI" with "super intelligence"/"SI" in official communications, tasking the White House science adviser with drafting a new federal definition.
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## Overview
US President Donald Trump has moved to retire the term "artificial intelligence" (AI) in official US government usage, arguing it is "no longer fit for purpose" (SCMP, October 2). On Tuesday, Trump signed an executive order directing federal agencies to replace "artificial intelligence" and "AI" with "super intelligence" and "SI" in official communications and non-statutory documents (SCMP, October 2).
## Key Details
- The order instructs the White House science adviser to draft a new federal definition of the term (SCMP, October 2).
- The rebranding effort applies to non-statutory documents, meaning it does not immediately change the text of existing laws and regulations (SCMP, October 2).
- The move follows a broader pattern of the Trump administration seeking to shape AI terminology and policy framing, including prior executive actions on federal AI governance.
## Why It Matters
This is a significant symbolic and potentially substantive shift in how the US government frames the AI race, with implications for how agencies draft rules, contracts, and public communications involving AI systems. It intersects with ongoing debates over AGI/superintelligence definitions amid the broader US-China AI competition. For attorneys and policymakers, the terminology shift could affect statutory interpretation, regulatory drafting, and government contracting language going forward.
## Developments to Watch
- Whether the White House science adviser's forthcoming definition of "super intelligence" creates new regulatory thresholds or triggers.
- Reactions from industry (OpenAI, Google, Anthropic) and foreign governments to the rebranding.
- Whether Congress or agencies adopt the new terminology in future legislation or rulemaking.