Developing Story
Salesforce's Acquisition of Braze
Salesforce agreed to acquire marketing automation provider Braze for $5.66 billion in cash, a 58% premium over Braze's last closing price, as part of its CRM and marketing consolidation strategy.
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## Overview
Salesforce Inc. announced plans to acquire marketing automation provider Braze Inc. for $5.66 billion in cash, valuing the company at $47.5 per share—about 58% above its last closing price (SiliconANGLE, October 20). Braze's revenue grew 26% year-over-year last quarter to $227.2 million (SiliconANGLE, October 20).
## Significance
The steep acquisition premium signals Salesforce's aggressive push to expand its marketing and customer engagement capabilities, consolidating further into an all-in-one CRM and marketing platform amid the broader industry shift toward AI-driven customer engagement tools.