A Better Newspaper

## Overview A wave of consumer class action lawsuits has been filed in late 2026 targeting companies over alleged mislabeling, deceptive marketing, and anticompetitive practices, including suits against Church & Dwight's Orajel Naturals toothpaste, Express for allegedly misleading 'today only' promotional emails, and Verisign over its .com domain name registry (Top Class Actions, October 17; HBSS Law, October 19). ## Key Details - A lawsuit alleges Church & Dwight misrepresented Orajel Naturals children's toothpaste as "natural" despite containing synthetic ingredients (Top Class Actions, October 17). - A separate lawsuit in Washington state alleges Express sent marketing emails with subject lines misrepresenting how long sales would last (Top Class Actions, October 17). - Separately, Michigan filed an antitrust lawsuit against Blue Cross Blue Shield of Michigan alleging conspiracy with other Blue Cross entities to allocate customers/territories and restrict competition (Top Class Actions, October 17). - A consumer class action has been filed against Verisign concerning its .com domain name registry (HBSS Law, October 19). Specific allegations are not detailed in available source material. ## Why It Matters These cases reflect an active and recurring consumer protection litigation environment spanning false advertising, deceptive marketing, antitrust claims, and now internet infrastructure/domain registry practices. For attorneys and businesses, tracking this trend is useful for assessing litigation risk exposure in marketing, labeling, and market dominance practices across industries.